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🌳 How chocolate choices affect the planet

Tuesday 5/26: Sponsored by Sleep Number and HubSpot - Tea bags, sunset of the day, and a book crawl

Tuesday

“There are no passengers on spaceship Earth. We are all crew.”

Marshall McLuhan

In today’s issue, we’ll take a look at:

  • How chocolate choices affect the planet

  • A simple solo date for book lovers

  • How to find a mattress that works for you

  • Sunset of the day

  • Thinking of starting a business?

True or False?

Turning off the faucet while brushing your teeth can save gallons of water each week.

Scroll to the bottom for the answer.

How Chocolate Choices Affect The Planet

A chocolate bar may not seem like a place to make an eco-friendly choice, but small swaps can show up in the sweetest corners of daily life. New research found that dark chocolate often has a lower climate impact than milk or white chocolate because it usually contains less dairy.

That matters because milk powder can add a lot to chocolate’s footprint. Dairy production requires land, water, feed, and livestock, which release methane. Bars with higher cocoa percentages and little to no dairy tend to avoid more of those emissions, making dark chocolate a simple option for anyone looking to make a lower-impact choice without giving up a favorite treat.

Farming practices also matter. Looking for chocolate brands that are transparent about sourcing, support sustainable cocoa, or use agroforestry can help you make a more informed choice. It’s a hopeful reminder that sustainability is not always about doing everything differently. Sometimes, it is about noticing what is already in your cart and choosing with a little more care.

A Simple Solo Date For Book Lovers

A book crawl is exactly what it sounds like: a bar crawl for readers, minus the pressure and plus a tote bag full of cozy potential. Instead of settling into one spot, you move between a few favorite places like a coffee shop, park, library, bookstore, bakery, or quiet wine bar, reading a little at each stop.

The beauty of it is how simple it can be. Pick one book you genuinely want to spend time with, then choose three or four nearby locations that fit your mood. You might read a chapter with coffee, wander through an independent bookstore, then finish the afternoon on a park bench with a snack and a few more pages.

A book crawl can also be a lovely, low-waste, low-cost solo date. Bring your own water bottle, pack a snack, use the library as one of your stops, or make the whole outing walkable if your neighborhood allows it. It is a gentle reminder that taking time for yourself does not need to be elaborate. Sometimes, it just needs a good book and somewhere nice to sit.

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Thank you to Sleep Number for sponsoring The Canopy.

Sunset of the Day

The Canopy reader Pamela captured this striking Texas sunset, where the sun glows through a web of tree branches and turns the sky a rich shade of orange. Dark silhouettes stretch across the foreground, while soft clouds catch the last light, giving the whole scene a warm and dramatic feel.

Thank you to Pamela for sharing this beautiful sunset! Have a sunset or snapshot you’d love to share? Send it our way for a chance to be featured in The Canopy.

Image courtesy of The Canopy reader, Pamela.

What happens when you throw out the GTM playbook

That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.

They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.

Each one took a GTM risk most founders would never greenlight. Each one paid off.

Thank you to Hubspot for sponsoring The Canopy.

Quick Picks:

From simple summer joys to clever little reuses, here are today’s cozy picks:

Reflections:

🌎 True or False: True. It can save several gallons a day, depending on the faucet.

🌅 Sunset Of The Day: The sun can provide the most beautiful photography. That's why we're eager to see your favorite sunrise or sunset photos. Reply to this email with your best sun-based pictures for a chance to be featured!