Issue Nº 503

Monday

In today’s issue, we’ll take a look at:

• Learn about makeup recycling programs

• The growing “minimalist makeup” trend

• Our pick for minimalist makeup, and why you’ll love it

• An easy, and sustainable, DIY

Did You Know?

Most types of plastic can be recycled through your curbside recycling program.

Scroll to the bottom for the answer.

Return, Refill, Repeat: Makeup Recycling Programs

Each year, billions of makeup containers end up in landfills, contributing to the growing waste problem. Fortunately, recycling programs make it easier to dispose of your empties responsibly—and even reward you for doing so. Here are a few ways to green up your beauty routine:

• Return Your Empties:

  Many stores now accept empty makeup containers, offering discounts or freebies in return. It’s an easy way to recycle and get rewarded for being eco-friendly.

• Refill and Reuse:

  Refillable beauty products are becoming more common, helping reduce plastic waste. Keep the original container and just purchase refills—simple, sustainable, and cost-effective!

• Use Store Drop-Offs:

  Some retailers offer drop-off bins for recycling beauty products that can’t be handled through regular curbside recycling. This ensures they’re properly disposed of or repurposed.

By recycling your beauty products, you can help reduce waste and make your routine more sustainable—plus, you might score a little bonus for your efforts!

Less Is More And The Rise of Minimalist Makeup

The “less is more” mantra is redefining beauty routines, with minimalist makeup trends gaining traction among consumers looking to simplify their daily rituals. Instead of cluttered vanities and multiple-step routines, this approach focuses on using fewer, high-quality, multi-use products.

Minimalist makeup is all about streamlining. Think versatile items like tinted moisturizers that hydrate and even skin tone, or lip and cheek tints that double up to give you a natural flush. These multi-purpose products reduce the need for excess packaging, waste, and overconsumption, making them a sustainable choice for eco-conscious beauty lovers.

By investing in fewer, but better products, minimalist makeup aligns with a growing shift towards conscious consumerism. It’s not about having less fun with makeup—it’s about making thoughtful choices that lighten both your routine and your environmental impact.

A Minimalist Makeup Staple - And Why You’ll Love It

MERIT simplifies the process of getting ready by creating well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional about the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that becomes a staple in your routine for years to come.

With The Complexion Set, MERIT has made it easier than ever to build an impossible-to-mess-up daily routine. The set includes:

• Great Skin™ Instant Glow Serum

• Great Skin™ Priming Moisturizer

• The Minimalist Perfecting Complexion Stick

• Brush No. 1

• Flush Balm Cheek Color

• Bronze Balm

• Day Glow

Your order will also ship with MERIT’s biodegradable Green Cell Foam packing material in a FSC-certified recyclable box made from 30% post-consumer waste, so you can feel good about your purchase. Even better? Get a free sample of MERIT’s upcoming launch with every order and if you’re a first-time purchaser, you’ll also receive their reusable Signature Makeup Bag for free.

Thank you to Merit Beauty for sponsoring The Canopy.

Repurposed Jars and Tins

Looking for an easy, and cost-effective way, to store your makeup? One of our favorite ways to make makeup storage more sustainable is by repurposing containers we already have at home.

Give old items a second life and reduce waste at the same time. Here’s how:

What to Use:

• Old lip balm tins

• Small candle jars

• Mini spice jars or condiment containers

How to Use:

1. Clean and Sterilize:

Wash your containers with warm, soapy water, and then sterilize them by boiling or wiping with rubbing alcohol. This ensures they’re safe for storing your DIY makeup.

2. Perfect for Storing:

These repurposed containers are great for:

• Creams and balms

• Loose powders or foundation

• Lip tints or solid perfumes

Get a free sample of MERIT’s upcoming launch with every order and if you’re a first-time purchaser, you’ll also receive their reusable Signature Makeup Bag for free.

Reflections:

• 🌎 Did You Know: False. While many plastics can be recycled, not all types are accepted in curbside programs. Check your local guidelines to see which plastics are recyclable in your area.

• 🌅 Sunset Of The Day: The sun can provide the most beautiful photography. That's why we're eager to see your favorite sunrise or sunset photos. Reply to this email with your best sun-based pictures for a chance to be featured in next Wednesday's newsletter!