🌳 What is thrift flipping?

Thursday 9/18: Sponsored by Pacaso and Timeline - Thrift flipping, gen z thrifting, and thrifting tips

September 18, 2025

In partnership with

Thursday

“One small shift at a time still moves you forward.”

In today’s issue, we’ll take a look at:

  • What is thrift flipping?

  • Students ditch fast fashion

  • A limited-time investment opportunity

  • Beginner’s guide to thrifting

  • New research on how to stay strong

Did You Know

Using a dish towel instead of paper towels can save __ rolls a year.

Scroll to the bottom for the answer.

What is Thrift Flipping?

Thrift flipping (buying secondhand clothes and reselling or upcycling them) is all over TikTok. It’s creative, fun, and keeps clothes out of landfills. But it’s also raising questions: is it making thrift stores less affordable for people who really rely on them?

The short answer: it depends how you do it. Buying huge “thrift hauls” or flipping plus-size clothes into tiny outfits can hurt access and size inclusivity. But using what you already own, shopping small, or fixing up just a few quality items? That’s a more thoughtful way to flip.

If you’re into thrift flipping, there’s room to be creative and conscious. Look for natural fabrics, skip trendy impulse buys, and shop with others in mind. A little awareness goes a long way, especially when it helps give clothes a second life without taking from someone else!

Students Ditch Fast Fashion

At the University of Delaware, students marked this past Earth Day by trading more than just fashion tips. They swapped clothes instead of buying new ones. The event, hosted by a student-led environmental justice group, offered a free way to refresh your closet while cutting waste and emissions.

Clothing swaps like this one are growing in popularity as Gen Z looks for alternatives to fast fashion. With retail prices rising and climate concerns mounting, students say swapping offers a more personal, low-impact way to dress and express themselves. It’s not just about affordability; it’s about making more mindful choices.

Even leftover items weren’t wasted. They were donated to a local nonprofit that distributes clothes to people in need. As one student put it: “It might be a small change, but it’s something, and it inspires others to do the same.”

How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

Thank you to Pacaso for sponsoring The Canopy.

A Beginner’s Guide to Thrifting

Thrift stores can be goldmines, but also very overwhelming. A little prep goes a long way.

  • Start by making a short list of what you actually need and bring a reusable bag.

  • Comfort helps too: Wear layers and bring water, especially if you’re planning a longer trip.

  • Once you're browsing, take your time. Check fabrics, seams, and even smells (some odors never wash out).

  • If you spot something you love but it needs fixing, ask yourself honestly: will I actually mend it?

The most sustainable choice is about buying mindfully. Leave high-need items like coats or scrubs for folks who depend on thrift stores. And if you don’t love it, let it go. Thrifting is a fun way to reuse and reduce waste, but conscious choices help keep it accessible and eco-friendly for everyone.

Science Links Mitochondria & Muscle Strength

As our muscles age, they naturally lose mass, strength, and function – a result of certain muscle fibers shrinking – contributing to fatigue and weakness beginning as early as our 30s. Recent research highlights that the key player in this aging process is our mitochondria, tiny-but-mighty organelles that produce more than 90% of our body’s energy. Importantly, scientists have found a strong link between decreased mitochondrial health and muscle health decline with aging, emphasizing the importance of maintaining these cellular engines.

A new way to support and improve muscle health as we age, Mitopure® by Timeline is clinically shown to meaningfully boost our mitochondrial health to improve muscle strength, without any change in exercise required.

Ready to feel stronger, for longer with Mitopure? The Canopy readers can take 30% off their first month with code NEWSLETTER30 for a limited time. While supplies last.

*500mg Mitopure® have been shown to (1) induce gene expression related to mitochondria function and metabolism and (2) increase the strength of the hamstring leg muscle in measures of knee extension and flexion after 4 months in overweight 40-65 year olds.

Thank you to Timeline for sponsoring The Canopy.

Quick Picks:

From cozy kitchens to crisp lawns, check out this week’s top eco-friendly finds:

Reflections:

🌎 Did You Know: Using a dish towel instead of paper towels can save 50 rolls a year.

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